HI, WE ARE STANDARD 2.0
ART, SCIENCE POPULARIZATION AND SPORT SUPPORT PROJECT
ABOUT STANDARD 2.0
Since 2018, we have been working with cultural and educational projects. More than 400,000 people are now engaged in the events and activities we create and support. Our global goal is to make culture accessible, bringing its contemporary mediums and formats to a broader audience. To achieve this, we work with local communities, leaders of urban change, athletes and activists, develop cross-sector collaboration and international exchange initiatives. We are absolutely certain that this is the basis of any successful project and the key to development and competitiveness of culture both locally and globally without which no society can exist in the world today.
SUPPORTING, DEVELOPING AND PROMOTING SPORT AND ACTIVE LIFESTYLES
We are the hosts of the famous Banff Russia Outdoor Film Festival in Russia. Banff Russia which brings together fans of sports, mountains and active tourism. It is a meeting place for lovers of outdoor life, professional athletes, climate activists, filmmakers, photographers and all those who share a love of nature, movies, active and healthy lifestyles. The festival programme focuses on the relationship between humans and nature, ecology and cultural identity.
Our aim: to promote healthy lifestyles, sports, active tourism and conscious consumption, and to offer the public accessible options for such activities.
The festival includes:
Film screenings of the finalists of the international Banff Mountain Film Festival;
lectures and workshops by travellers, athletes, facilitators and participants in tourism and sports clubs and associations;
sports activities and contests;
a programme dedicated to ecology and sustainability.
CULTURAL DEVELOPMENT OF TERRITORIES: CULTURAL CENTRES AND COMMUNITY HUBS
Since 2020, we have been actively working on the development of cultural projects in non-central districts of Yekaterinburg. In particular, we create concepts, open venues and programme them.
Examples of this work include the Omega Cinema and Cultural Centre (Uralmash micro-district) and the Zarya Cultural Development Centre (Elmash micro-district), as well as a special film and public events programme for district cinemas of the Premier Zal country-wide cinema network.
Since 2020, there have been film screenings, performances, lectures, master classes, and festivals at the venues. We are running exhibitions of young artists, supporting and developing local initiatives and communities.
We aim to create places of attraction for citizens, create relevant and engaging places in the outskirts of the city, and make non-central locations open and friendly for public.
PROMOTING CONTEMPORARY ART, DEVELOPING AND SUPPORTING EMERGING ARTISTS
Together with the Ural Branch of the Pushkin State Museum of Fine Arts (NCCA Yekaterinburg), we are working on an interdisciplinary project called Young Artist's Lab for young and emerging artists of the city and the Urals. The Lab helps to reveal the creative potential of the participants, integrate them into the professional art community and become a launching pad for their career development.
The programme consists of a series of laboratories, covering various mediums of contemporary art.
The aim of the project is to promote the professional growth and visibility of the artists both in the region and beyond.
We want everyone to be able to experience, study, create and collect contemporary art. To this aim, we run the Art to Small Towns programme - travelling exhibitions, lectures, training programmes and related events for various organisations in small towns.
ART IN THE CITY CONTEXT
Together with the developer Atomstroycomplex, we have been running the the CHO public art festival since 2020, which aims not just to decorate, but to build a three-way dialogue between the city, the artist, and the citizens.
The festival not only develops the theme of responsible art that should work with urban environment, improve it and create new ways for residents to interact with it, but also reflects the theme of local identity of Yekaterinburg and the Urals.
All this makes contemporary art more accessible to understand, see and get experience.
The festival includes a cultural and educational programme to raise awareness about public art and street art, a children's art school and community events.
Dice Action is a project created by artists Anna and Vitaliy Cherepanovs. Traveling all around Russia they meet active and interesting contemporary artists. The project forms horizontal connections across regions, which helps enhance creative exchange, allows to study the art of today and initiates the process of artists support. The action includes a series of exhibitions in different cities, master classes, lectures from participants and a performance action. It helps attract attention to artists and makes contemporary art more accessible.
ART FOR RENT
Art for Rent is a rent service for famous and new artists. An art object can be rented for short or long term. The service gives an opportunity to liven up the interiors or make sure the object suits a certain space. Art for Rent helps create a unique environment in corporate or private spaces. All acquired funds go to artists support and realization of new art projects.
The project is designed to cover the gap between the interests of the city and business in the design of public spaces. Cultural analytics studies the needs, values and lifestyles of city residents to integrate cultural and art objects as well as new cultural practices into designed or modernised public spaces. Cultural analytics research is the use of quality sociological methods to create a comprehensive portrait of different social groups of city residents and maps of their cultural consumption. The results of the research allow to choose the best options of cultural facilities in the design of the urban environment.
Contact us to learn more about our cultural research projects.
The project has now been frozen and is looking for a new venue.
The Yekaterinburg Planetarium is a platform for the popularisation of science, the first private initiative of its kind in Yekaterinburg. The project was created in 2015. The planetarium organised screenings of popular science films in full-dome format, lectures on various scientific subjects, special screenings and broadcasts of spacecraft launches and live streams with ISS mission team. Science festivals, guided tours and other regular and special events were organised.In 2018, the Planetarium flag went to the ISS with the ISS-57 expedition.
THIS IS US
Program Manager, Fundraiser
Head of Operations, Cinema & public program curator
Culture analytics program curator
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